Table 4 General principles of public health communication
From: A step change model analysis of the establishment of pill testing in one Australian jurisdiction
General principles | Principles specific to pill testing |
|---|---|
Who was the message for? | General public and politicians |
What was the message being communicated? | This is a health and medical intervention with highly professional clinical, analytical and peer staff. There is an evidence base to support the intervention. The service has been successfully deployed in many other countries |
How was the message being communicated? | Directly to target groups, and not through academic publication or committee meetings. Specific media outlets were identified and a strategy devised to engage them in the process of communicating the service |