Table 3 Perceptions of SLT product by pack conditions for the respondent’s most appealing product (%)
| Â | Condition | All | 26-65 | 18-25 | 14-17 | Condition | All | 26-65 | 18-25 | 14-17 | Condition | All | 26-65 | 18-25 | 14-17 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Deliver dangerous chemicals | Graphic | 31.8 | 27.3 | 36.8 | 30.8 | Descriptor | 7.3 | 6.5 | 10.0 | 3.5 | Plain | 25.3 | 19 | 30.8 | 26.9 |
Text | 3.9 | 2.8 | 5.0 | 4.0 | None | 10.8 | 7.3 | 13.5 | 12.4 | Branded | 5.0 | 3.2 | 7.0 | 4.5 | |
No difference | 64.3 | 70.0 | 58.1 | 65.2 | No difference | 81.9 | 86.3 | 76.4 | 84.1 | No difference | 69.7 | 77.8 | 62.2 | 68.7 | |
Have better taste | Graphic | 4.3 | 4.3 | 5.3 | 2.5 | Descriptor | 46.5 | 37.3 | 53.9 | 50.2 | Plain | 3.7 | 3.0 | 5.3 | 2.0 |
Text | 23.7 | 17.5 | 29.6 | 24.4 | None | 6.6 | 7.8 | 7.5 | 2.5 | Branded | 52.5 | 41 | 62.4 | 55.7 | |
No difference | 72.0 | 78.3 | 65.2 | 73.1 | No difference | 46.9 | 55.0 | 38.6 | 47 | No difference | 43.8 | 56 | 32.3 | 42.3 | |
Attract your attention | Graphic | 47.0 | 43.3 | 51.1 | 46.3 | Descriptor | 40.6 | 35.3 | 45.1 | 42.3 | Plain | 6.6 | 5 | 8.3 | 6.5 |
Text | 18.8 | 15.5 | 22.1 | 18.9 | None | 5.7 | 4.5 | 8.5 | 2.5 | Branded | 62.4 | 54.2 | 70.4 | 62.7 | |
No difference | 34.2 | 41.3 | 26.8 | 34.8 | No difference | 53.7 | 60.3 | 46.4 | 55.2 | No difference | 31 | 40.8 | 21.3 | 30.8 | |
Most dangerous to health | Graphic | 28.3 | 23.3 | 32.6 | 19.9 | Descriptor | 5.6 | 5.0 | 7.5 | 3.0 | Plain | 20.8 | 14.2 | 25.3 | 24.9 |
Text | 4.8 | 5.0 | 5.3 | 3.5 | None | 10.5 | 7.0 | 14.0 | 10.4 | Branded | 7.3 | 4.2 | 11.5 | 5.0 | |
No difference | 66.9 | 71.8 | 62.2 | 66.7 | No difference | 83.9 | 88 | 78.4 | 86.6 | No difference | 71.9 | 81.5 | 63.2 | 70.1 | |
Appeal to peers | Graphic | 6.4 | 5.5 | 7.5 | 6.0 | Descriptor | 38.8 | 27.8 | 46.6 | 45.3 | Plain | 3.9 | 2.2 | 5.3 | 4.5 |
Text | 53.2 | 42.8 | 63.2 | 54.2 | None | 5.2 | 5.5 | 6.8 | 1.5 | Branded | 61.7 | 50.8 | 72.9 | 61.2 | |
No difference | 40.4 | 51.8 | 29.3 | 39.8 | No difference | 56.0 | 66.8 | 46.6 | 53.2 | No difference | 34.4 | 47 | 21.8 | 34.3 | |
Consider health risks | Graphic | 63.6 | 58.0 | 67.7 | 66.7 | Descriptor | 6.2 | 6.5 | 6.5 | 5.0 | Plain | 24.6 | 19.8 | 26.6 | 30.3 |
Text | 5.4 | 4.8 | 7.8 | 2.0 | None | 11.4 | 8.5 | 14.5 | 10.9 | Branded | 7.6 | 5.5 | 11.0 | 5.0 | |
No difference | 31 | 37.3 | 24.6 | 31.3 | No difference | 82.4 | 85 | 78.9 | 84.1 | No difference | 67.8 | 74.8 | 62.4 | 64.7 | |
Least attractive to smoker | Graphic | 61.3 | 55.5 | 64.4 | 66.7 | Descriptor | 7.8 | 8.3 | 8.3 | 6.0 | Plain | 51.4 | 45.2 | 56.6 | 53.2 |
Text | 6.8 | 5.5 | 9.5 | 4.0 | None | 20.1 | 13.8 | 25.1 | 22.9 | Branded | 8.9 | 7.2 | 11.8 | 6.5 | |
No difference | 31.9 | 39.0 | 26.1 | 29.4 | No difference | 72.1 | 78.0 | 66.7 | 71.1 | No difference | 39.7 | 47.5 | 31.6 | 40.3 | |
Want to be seen using | Graphic | 5.5 | 5.5 | 6.3 | 4.0 | Descriptor | 26.3 | 17.8 | 32.1 | 31.8 | Plain | 3.0 | 2.5 | 4.3 | 1.5 |
Text | 52.7 | 42.8 | 61.7 | 54.7 | None | 6.1 | 3.8 | 9.8 | 3.5 | Branded | 55.2 | 40.5 | 69.2 | 56.7 | |
No difference | 41.8 | 51.8 | 32.1 | 41.3 | No difference | 67.6 | 78.5 | 58.1 | 64.7 | No difference | 41.8 | 57 | 26.6 | 41.8 | |
Reduce health risks | Graphic | 10.8 | 10.0 | 13.0 | 8.0 | Descriptor | 10.3 | 7.8 | 11.3 | 13.4 | Plain | 4.8 | 3.5 | 5.8 | 5.5 |
Text | 23.2 | 19.5 | 25.6 | 25.9 | None | 5.9 | 4.8 | 8.8 | 2.5 | Branded | 17.5 | 14.2 | 21.3 | 16.4 | |
| Â | No difference | 66 | 70.5 | 61.4 | 66.2 | No difference | 83.8 | 87.5 | 79.9 | 84.1 | No difference | 77.7 | 82.2 | 72.9 | 78.1 |