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Table 3 Perceptions of SLT product by pack conditions for the respondent’s most appealing product (%)

From: Impact of smokeless tobacco packaging on perceptions and beliefs among youth, young adults, and adults in the U.S: findings from an internet-based cross-sectional survey

  Condition All 26-65 18-25 14-17 Condition All 26-65 18-25 14-17 Condition All 26-65 18-25 14-17
Deliver dangerous chemicals Graphic 31.8 27.3 36.8 30.8 Descriptor 7.3 6.5 10.0 3.5 Plain 25.3 19 30.8 26.9
Text 3.9 2.8 5.0 4.0 None 10.8 7.3 13.5 12.4 Branded 5.0 3.2 7.0 4.5
No difference 64.3 70.0 58.1 65.2 No difference 81.9 86.3 76.4 84.1 No difference 69.7 77.8 62.2 68.7
Have better taste Graphic 4.3 4.3 5.3 2.5 Descriptor 46.5 37.3 53.9 50.2 Plain 3.7 3.0 5.3 2.0
Text 23.7 17.5 29.6 24.4 None 6.6 7.8 7.5 2.5 Branded 52.5 41 62.4 55.7
No difference 72.0 78.3 65.2 73.1 No difference 46.9 55.0 38.6 47 No difference 43.8 56 32.3 42.3
Attract your attention Graphic 47.0 43.3 51.1 46.3 Descriptor 40.6 35.3 45.1 42.3 Plain 6.6 5 8.3 6.5
Text 18.8 15.5 22.1 18.9 None 5.7 4.5 8.5 2.5 Branded 62.4 54.2 70.4 62.7
No difference 34.2 41.3 26.8 34.8 No difference 53.7 60.3 46.4 55.2 No difference 31 40.8 21.3 30.8
Most dangerous to health Graphic 28.3 23.3 32.6 19.9 Descriptor 5.6 5.0 7.5 3.0 Plain 20.8 14.2 25.3 24.9
Text 4.8 5.0 5.3 3.5 None 10.5 7.0 14.0 10.4 Branded 7.3 4.2 11.5 5.0
No difference 66.9 71.8 62.2 66.7 No difference 83.9 88 78.4 86.6 No difference 71.9 81.5 63.2 70.1
Appeal to peers Graphic 6.4 5.5 7.5 6.0 Descriptor 38.8 27.8 46.6 45.3 Plain 3.9 2.2 5.3 4.5
Text 53.2 42.8 63.2 54.2 None 5.2 5.5 6.8 1.5 Branded 61.7 50.8 72.9 61.2
No difference 40.4 51.8 29.3 39.8 No difference 56.0 66.8 46.6 53.2 No difference 34.4 47 21.8 34.3
Consider health risks Graphic 63.6 58.0 67.7 66.7 Descriptor 6.2 6.5 6.5 5.0 Plain 24.6 19.8 26.6 30.3
Text 5.4 4.8 7.8 2.0 None 11.4 8.5 14.5 10.9 Branded 7.6 5.5 11.0 5.0
No difference 31 37.3 24.6 31.3 No difference 82.4 85 78.9 84.1 No difference 67.8 74.8 62.4 64.7
Least attractive to smoker Graphic 61.3 55.5 64.4 66.7 Descriptor 7.8 8.3 8.3 6.0 Plain 51.4 45.2 56.6 53.2
Text 6.8 5.5 9.5 4.0 None 20.1 13.8 25.1 22.9 Branded 8.9 7.2 11.8 6.5
No difference 31.9 39.0 26.1 29.4 No difference 72.1 78.0 66.7 71.1 No difference 39.7 47.5 31.6 40.3
Want to be seen using Graphic 5.5 5.5 6.3 4.0 Descriptor 26.3 17.8 32.1 31.8 Plain 3.0 2.5 4.3 1.5
Text 52.7 42.8 61.7 54.7 None 6.1 3.8 9.8 3.5 Branded 55.2 40.5 69.2 56.7
No difference 41.8 51.8 32.1 41.3 No difference 67.6 78.5 58.1 64.7 No difference 41.8 57 26.6 41.8
Reduce health risks Graphic 10.8 10.0 13.0 8.0 Descriptor 10.3 7.8 11.3 13.4 Plain 4.8 3.5 5.8 5.5
Text 23.2 19.5 25.6 25.9 None 5.9 4.8 8.8 2.5 Branded 17.5 14.2 21.3 16.4
  No difference 66 70.5 61.4 66.2 No difference 83.8 87.5 79.9 84.1 No difference 77.7 82.2 72.9 78.1
  1. Note: chi-square analyses demonstrated that all conditions were significant at p < .001.