Table 3 Variation in willingness to switch to "hypothetical" reduced risk nicotine products between those who did and did not cite particular reasons for not previously switching to safer products
| Â | Â | % would consider switching to a hypothetical reduced risk nicotine product in the future 2 |
|---|---|---|
Reasons for not previously considering switching to ST or pharmaceutical nicotine to stop smoking but continuing to use nicotine1 | Â | (n = 130) |
   I tried switching to ST/pharm. nicotine but did not find it satisfying. | Yes | 79% (57%, 100%) |
| Â | No | 59% (51%, 68%) |
   I believe ST/pharm. nicotine is likely to cause addiction than smoking. | Yes | 69% (52%, 86%) |
| Â | No | 59% (50%, 69%) |
   I believe that nicotine in any form is as bad as smoking. | Yes | 67% (55%, 78%) |
| Â | No | 56% (44%, 68%) |
   There are things I enjoy about smoking besides just getting nicotine. | Yes | 60% (47%, 73%) |
| Â | No | 63% (52%, 74%) |
   Smoking is important to my social life. | Yes | 47% (21%, 72%) |
| Â | No | 63% (55%, 72%) |
Reasons for not previously considering switching to ST to stop smoking but continuing to use nicotine1 | Â | (n = 211) |
   I believe that using tobacco in any form is as bad for you as smoking. | Yes | 76% (68%, 84%) |
| Â | No | 70% (61%, 79%) |
   I believe that using smokeless tobacco is socially unacceptable or gross (because you have to spit or it makes a mess in your mouth). | Yes | 79% (70%, 88%) |
| Â | No | 69% (61%, 76%) |
   I believe that smokeless tobacco would increase my risk of oral (mouth) cancer. | Yes | 81% (71%, 90%) |
| Â | No | 69% (61%, 77%) |
   Smokeless tobacco is hard to use. | Yes | 83% (67%, 98%) |
| Â | No | 72% (65%, 78%) |