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Table 2 AAU Results - Camel Dissolvables Awareness, Use and Interest by Subgroups

From: Retail promotions and perceptions of R.J. Reynolds' novel dissolvable tobacco in a US test market

  

Heard of Camel Dissolvables1

Tried Camel Dissolvables2

Likelihood of Trying Camel Dissolvables3

Variable

% ( n )

% (95% CI)

p

% (95% CI)

P

Mean (95% CI)

p

Total

100% (243)

42%

 

3%

 

1.48

 

Smoking Status

  

ns

 

< .01

 

< .001

Never

67% (159)

38% (31-46%)

 

1% (0-2%)

 

1.24 (1.13-1.35)

 

In past, not now

21% (59)

53% (39-68%)

 

10% (1-19%)

 

1.64 (1.34-1.94)

 

Smoke daily or some days

12% (29)

48% (29-68%)

 

7% (0-17%)

 

2.55 (2.02-3.09)

 

Gender

  

ns

 

< .01

 

< .05

Male

46% (112)

61% (45-78%)

 

7% (2-12%)

 

1.63 (1.43-1.84)

 

Female

54% (131)

45% (35-55%)

 

0%

 

1.34 (1.20-1.48)

 

Age

  

< .01

 

Ns

 

ns

18-39 years old

77% (187)

60% (49-71%)

 

4% (1-7%)

 

1.52 (1.38-1.67)

 

40 years and older

23% (56)

28% (15-40%)

 

0%

 

1.30 (1.10-1.51)

 

Sample Source

  

ns

 

Ns

 

ns

Dental School Patients

35% (84)

38% (27-48%)

 

1% (0-4%)

 

1.44 (1.23-1.65)

 

Dental School Students

28% (69)

40% (28-52%)

 

0%

 

1.41 (1.18-1.63)

 

Business School Students

37% (90)

49% (38-59%)

 

8% (2-14%)

 

1.56 (1.35-1.76)

 

Received Any Promotion

  

< .001

 

< .001

 

< .05

No

69% (164)

21% (14-27%)

 

0

 

1.40 (1.25-1.54)

 

Yes

31% (75)

92% (85-98%)

 

11% (4-18%)

 

1.67 (1.42-1.91)

 

See ad in Store

  

< .001

 

< .001

 

<.01

No

75% (179)

25% (19-32%)

 

1% (0-2%)

 

1.39 (1.25-1.52)

 

Yes

25% (59)

95% (89-100%)

 

12% (3-21%)

 

1.78 (1.49-2.07)

 

Received promotion at bar

  

< .001

 

< .001

 

< .01

No

86% (205)

34% (27-40%)

 

1% (0-2%)

 

1.40 (1.28-1.53)

 

Yes

14% (33)

100%

 

19% (4-33%)

 

1.97 (1.54-2.40)

 

Received promotion in mail

  

< .001

 

< .001

 

ns

No

84% (201)

33% (27-40%)

 

2% (0-3%)

 

1.44 (1.31-1.57)

 

Yes

16% (37)

94% (87-100%)

 

14% (2-26%)

 

1.70 (1.33-2.08)

 

Saw ad in Magazine

  

< .001

 

< .001

  

No

75% (179)

27% (20-33%)

 

2% (0-4%)

 

1.42 (1.28-1.56)

ns

Yes

25% (59)

93% (86-99%)

 

9% (1-16%)

 

1.68 (1.40-1.96)

 
  1. 1Question asked was "How familiar are you with dissolvable tobacco products including Camel Orbs, Camel Sticks and Camel Strips, etc.?" 5-point scale of Never to Know a lot about it. Recoded to 0/1 Never/Any familiarity. % reported is % any familiarity.
  2. 2Question asked was "Tobacco companies have recently introduced spitless, dissolvable tobacco products (currently sold as Camel Orbs, Camel Strips, Camel Strips, etc.). Have you ever tried any of these products?" No-Yes. % reported is % yes, have tried.
  3. 3Respondents were shown color printed descriptions of the entire Camel Dissolvables product offering included as a package onsert (see Figure 1). Then, the question asked was "If given the opportunity how likely would you be to try one of these dissolvable tobacco products " 5-point scale where 1 = Definitely would not and 5 = Definitely would.
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Harm Reduction Journal

ISSN: 1477-7517