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Table 4 Differences in bids for those who tried and did not try the ST products

From: The impact of free trial acceptance on demand for alternative nicotine products: evidence from experimental auctions

  Accepted snus trial: bid for snus Rejected snus trial: bid for snus Accepted Nicorette trial: bid for Nicorette Rejected Nicorette trial: bid for Nicorette Accepted ariva trial: bid for ariva Rejected ariva trial: bid for ariva
N 28 36 43 24 44 21
Bid 0.93a 0.34 1.43 2.66 1.58 1.26
(1.10) (0.80) (1.43) (4.60) (2.44) (2.42)
  1. (Standard deviations in parentheses)
  2. aDifference in bids for those who tried snus vs. those who chose not to try snus is statistically significant at the 5 % level