Table 2 Factors that influenced children’s perceptions of the popularity of different gambling products

Sports and horse race betting

 Game of “skill” not luck.

 Prolifically marketed on television.

 Aligned with culturally valued events.

Lotteries and scratch cards

 Chance of winning lots of money.

 Perceived as less risky or “softer” forms of gambling.

 Small amount of money required to enter.

 Different lotteries available to enter.

EGMs and Keno

 Children had seen the products before.

 Children had negative views of the risks and financial losses.

Casino games

 Adult entertainment.

 Children had seen casinos in movies.

 A specific place to gamble.