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Table 2 Factors that influenced children’s perceptions of the popularity of different gambling products

From: Factors that influence children’s gambling attitudes and consumption intentions: lessons for gambling harm prevention research, policies and advocacy strategies

Sports and horse race betting
 Game of “skill” not luck.
 Prolifically marketed on television.
 Aligned with culturally valued events.
Lotteries and scratch cards
 Chance of winning lots of money.
 Perceived as less risky or “softer” forms of gambling.
 Small amount of money required to enter.
 Different lotteries available to enter.
EGMs and Keno
 Children had seen the products before.
 Children had negative views of the risks and financial losses.
Casino games
 Adult entertainment.
 Children had seen casinos in movies.
 A specific place to gamble.