Skip to main content

Table 2 Sports engagement and media viewing characteristics

From: Young people’s awareness of the timing and placement of gambling advertising on traditional and social media platforms: a study of 11–16-year-olds in Australia

 

Gender

Age

Total (n = 111)

Male (n = 66)

Female (n = 45)

11–12 (n = 55)

13–16 (n = 56)

Sport played, n (%)

 Basketball

66 (100.0)*

42 (93.3)*

53 (96.4)

55 (98.2)

108 (97.3)

 AFL

20 (30.3)*

6 (13.3)*

14 (25.5)

12 (21.4)

26 (23.4)

 Other

5 (7.6)*

11 (24.4)*

14 (25.5)^

2 (3.6) ^

16 (14.4)

Type of basketball watched, n (%)

 Any basketball

65 (98.5)*

38 (84.4)*

50 (90.9)

53 (94.6)

103 (92.8)

 NBA

56 (84.8)*

31 (68.9)*

43 (78.2)

44 (78.6)

87 (78.4)

 NBL

50 (75.8)*

24 (53.3)*

36 (65.5)

38 (67.9)

74 (66.7)

 College

14 (21.2)*

3 (6.7)*

0^

17 (30.4) ^

17 (15.3)

 Other

14 (21.2)

14 (31.1)

11 (20.0)

17 (30.4)^

28 (25.2)

Basketball viewing (Media and live platforms), n (%)

 Subscription TV

30 (45.5)

17 (37.8)

25 (45.5)

22 (39.3)

47 (42.3)

 Free to air TV

18 (27.3)

18 (40.0)

21 (38.2)

15 (26.8)

36 (32.4)

 YouTube

17 (25.8)

9 (20.0)

12 (21.8)

14 (25.0)

26 (23.4)

 Websites

16 (24.2)*

1 (2.2)*

4 (7.3) ^

13 (23.2) ^

17 (15.3)

 NBA league+

9 (13.6)*

1 (2.2)*

4 (7.3)

6 (10.7)

10 (9.0)

 Go to game

5 (7.6)

3 (6.7)

3 (5.5)

5 (8.9)

8 (7.2)

 Other

6 (9.1)

2 (4.4)

4 (7.3)

4 (7.1)

8 (7.2)

Social media used to follow basketball, n (%)

 Total

40 (60.6)

23 (51.1)

24 (43.6) ^

39 (69.6) ^

63 (56.8)

 Instagram

36 (54.5)

22 (48.9)

19 (34.5) ^

39 (69.6) ^

58 (52.3)

 YouTube

21 (31.8)*

3 (6.7)*

9 (16.4)

15 (26.8)

24 (21.6)

 Snapchat

19 (28.8)*

5 (11.1)*

6 (10.9) ^

18 (32.1)^

24 (21.6)

 Website

6 (9.1)

1 (2.2)

3 (5.5)

4 (7.1)

7 (6.3)

 Facebook

2 (3.0)

3 (6.7)

1 (1.8)

4 (7.1)

5 (4.5)

 Twitter

1 (1.5)

0

0

1 (1.8)

1 (0.9)

 Other

5 (7.6)

1 (2.2)

1 (1.8)

5 (8.9)

6 (5.4)

  1. n = Number of participants, % = Column percentages
  2. *Significance between genders at 0.05
  3. ^Significance between age groups at 0.05
  4. +NBA league includes NBA league pass or streaming direct from NBA apps