Table 2 Betting brand recall
Adults | All young people | Young people: ‘Super Fan’ | Young people: female | Young people: male | |
Named no bet brands | 20 | 53 | 10 | 25 | 28 |
Named one or more bet brands | 49 | 46 | 23 | 8 | 38 |
Totals n | 69 | 99 | 33 | 33 | 66 |
Significance | 0.01 | 0.02 | 0.02 | ||
Top five brands reported | Brand named | n (%) | |||
Young people | Bet365 | 30 (30) | |||
Betway | 18 (18) | ||||
Ladbrokes | 16 (16) | ||||
William Hill | 13 (13) | ||||
Coral | 4 (4) | ||||
Adults | Ladbrokes | 25 (35) | |||
William Hill | 24 (34) | ||||
Paddy Power | 21 (30) | ||||
Bet365 | 20 (28) | ||||
Betfred | 14 (20) | ||||