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Table 3 Implicit recall of sponsorship

From: Recall and awareness of gambling advertising and sponsorship in sport in the UK: a study of young people and adults

 

Adults n (%)

Young people n (%)

Young people: ‘Super Fans’ n (%)

Number of teams matched to sponsors within 4 squares

Matched 0

27 (38)

36 (36)

7 (21)

Matched 1

14 (20)

18 (18)

5 (15)

Matched 2

11 (15)

15 (15)

4 (12)

Matched 3 or more

19 (27)

30 (30)

17 (52)

Means

1.66

1.77

2.79

Total n=

71

99

33

Significance

  

0.012