Table 4 Reasons given for placements of brand magnets
Adult n = 71 | Young person n = 99 | Male young person n = 66 | Female young person n = 33 | Super fan young person n = 33 | Young person aged 8–11 n = 71 | Young person aged 12–16 n = 28 | |
|---|---|---|---|---|---|---|---|
Identified brand specifically as shirt sponsor | 11 | 27 | 22 | 5 | 12 | 18 | 9 |
Identified brand as team sponsor | 26 | 24 | 21 | 3 | 12 | 18 | 6 |
Associated brand with team but were unsure of the brands relationship to team | 8 | 15 | 11 | 4 | 5 | 11 | 4 |
Associated brand with football in general | 8 | 19 | 14 | 5 | 5 | 18 | 1 |
Similar colours | 4 | 12 | 6 | 6 | 1 | 9 | 3 |
Remembered seeing brand at stadium | 2 | 11 | 8 | 3 | 6 | 10 | 1 |
Recognised and were familiar with the brand | 6 | 13 | 9 | 4 | 5 | 12 | 1 |
Randomly placed the magnet | 14 | 20 | 13 | 7 | 4 | 14 | 6 |
Other, including unable to provide an explanation | 14 | 17 | 10 | 7 | 5 | 10 | 7 |
Totals | 71 | 99 | 66 | 33 | 33 | 71 | 28 |