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Table 4 Average e-cigarette market revenue trend in percent centred at 2018

From: Estimation of the global number of e-cigarette users in 2020

       Point zero   Target point    
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
37% 44% 52% 62% 74% 87% 100% 110% 117% 129% 139% 148%