Table 2 Donation characteristics
Survey % (n) | Qualitative interview % (n) | |
|---|---|---|
Type of donor* | ||
Online donor | 56 (59) | 50 (6) |
Monthly donor | 22 (23) | 25 (3) |
Mail-in donor | 19 (20) | 8 (1) |
Casey House volunteer/peer | 11 (12) | 17 (2) |
Signature event attendee | 11 (12) | 33 (4) |
Leadership donor | 7 (7) | 33 (4) |
Capital campaign donor | 7 (7) | 25 (3) |
$25,000 + donor | 6 (6) | 17 (2) |
Telemarketing donor | 3 (3) | 0 |
Length of time as donor | ||
First-time donor | 14 (15) | 8 (1) |
1–5 years | 27 (29) | 33 (4) |
6–20 years | 36 (38) | 25 (3) |
20 + years | 15(16) | 33(4) |
Former donor | 8 (8) | 0 |
Level of donation (past 12 months) | ||
Less than $250 | 53 (55) | 33 (4) |
Between $250 -$1000 | 18 (19) | 25 (3) |
$1000 + | 17 (17) | 42 (5) |
Did not donate in past 12 months | 12 (12) | 0 |
Reason for donating to Casey House* | ||
Believe in hospital and its cause | 89 (94) | 92 (11) |
Feel compassion for PLHIV and desire to contribute to community | 73 (77) | 83 (10) |
Casey House has helped or is helping family member or friend | 18 (19) | 33 (4) |
Live close to Casey House | 17 (18) | 25 (3) |
Tax benefit | 13 (14) | 33 (4) |
Volunteer/peer at Casey House | 11 (12) | 17 (2) |
Another reason (e.g. in memoriam, personal connection to hospital) | 19 (20) | 8 (1) |
How well they felt their support was recognized and appreciated by Casey House | ||
Extremely | 67 (68) | 58 (7) |
Somewhat | 27 (27) | 42 (5) |
Neutral | 4 (4) | 0 |
Not very | 2 (2) | 0 |