The impact of JUUL market entry on cigarette sales: evidence from a major chain retailer in Canada

Table 2 Descriptive Statistics

	Range	Mean	Std. Dev.
Cigarette sales volume (Carton)	(76.2, 2549.3)	732.3	297.4
Cigarette sales value (CAN$)	(8314, 284,347)	84,892	34,033
Cigarette price	(80.2, 136.1)	116.4	9.1
JUUL city entry (0/1)	(0, 1)	0.356	0.479
JUUL market share (0–1)	(0, 0.384)	0.00733	0.0178
Temperature (C)	(− 25.6, 25.1)	6.53	10.5
CPI	(121.6, 144.1)	134.9	5.5
Unemployment rate (%)	(3, 10)	6.1	1.4
Gasoline price (cents per liter)	(87.6, 169)	121.3	19.5

Data are based on the balanced panel for regressions in Table 3. A total of 19,296 (603 stores × 32 months) data points were used. We used log-transformed measures for cigarette sales as the outcomes in the regressions. For CPI, unemployment rate and gasoline price, we used metropolitan-level demographics for stores in metropolitan areas (urban) and province-level data if metropolitan-level demographics were not available

ISSN: 1477-7517