From: Surveillance indicators for potential reduced exposure products (PREPs): developing survey items to measure awareness
HOW SURVEYS ASK ABOUT AWARENESS
Percent of smokers affirming awareness
Studies with data
(citation numbers shown)*
Describe PREPs as "less harmful"
19-40%
[18]; (A8. A10, A15)
Describe mechanism of PREP
13%
(A9)
Recognition - read names
11-53%
[24, 25]; (A11)
Recognition - show a product advertisement
8%
[26]
Unaided recall
0-8%
[18, 24]; (A8, A9, A10, A15)