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Table 1 Current Measures of Awareness of Combustible PREPs

From: Surveillance indicators for potential reduced exposure products (PREPs): developing survey items to measure awareness

HOW SURVEYS ASK ABOUT AWARENESS

Percent of smokers affirming awareness

Studies with data

(citation numbers shown)*

Describe PREPs as "less harmful"

19-40%

[18]; (A8. A10, A15)

Describe mechanism of PREP

13%

(A9)

Recognition - read names

11-53%

[24, 25]; (A11)

Recognition - show a product advertisement

8%

[26]

Unaided recall

0-8%

[18, 24]; (A8, A9, A10, A15)

  1. *Citations A8 through A15 refer to unpublished studies listed in Additional file 1.