Table 1 Camel Orbs, Strips & Sticks Retail Point-of-Purchase Promotions
From: Retail promotions and perceptions of R.J. Reynolds' novel dissolvable tobacco in a US test market
Characteristic | % |
|---|---|
Incidence of stores that carry Camel Dissolvables (sample n = 81): | 46% |
   Gas Stations (sample n = 23) | 100% |
   Convenience Stores (sample n = 14) | 75% |
   Liquor/Smoke Shops (sample n = 16) | 29% |
   Drug Stores (sample n = 15) | 23% |
   Grocery Stores (sample n = 13) | 9% |
Forms carried: | Â |
   All 3 Forms - Orbs, Sticks, and Strips | 84% |
   Two Forms - a combination of the three | 5% |
   One Form only - only Orbs, if only one form carried | 11% |
Flavors carried for Orbs: | Â |
   Both "Mellow" and "Fresh" | 95% |
   Only one flavor of Orbs | 5% |
Location within store: | Â |
   Behind the counter | 95% |
   In cashier area | 84% |
   Away from the cashier | 16% |
Other Products in closest proximity: | Â |
   Smokeless Tobacco | 70% |
   Cigarettes | 25% |
   Candy | 5% |
List Price: | Â |
   < $3.99 | 11% |
   $3.99 | 65% |
   > $3.99 | 24% |
Number of types of Promotions displayed in stores: | Â |
   No advertisements | 16% |
   One advertisements | 30% |
   Two types of advertisements | 30% |
   Three types of advertisements | 16% |
   Four or more types of advertisement | 8% |
Location of promotions within store*: | Â |
   Right next to product | 84% |
   On the outside door | 38% |
   On outside window | 32% |
   Above register | 16% |
   Hanging down from ceiling | 14% |
Key Messages in advertisements*: | Â |
   "Dissolvable Tobacco" | 60% |
   "Free Trial" | 24% |
   "Special Price" | 24% |
   "What's your Style?" | 22% |
   "Now Available" | 11% |