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Table 3 Social marketing activity exposure by provinces in 2013

From: Social marketing of low dead space syringes in Vietnam: findings from a 1-year pilot program in Hanoi, Thai Nguyen, and Ho Chi Minh City

Social marketing activities Hanoi n = 400 HCMC n = 400 Thai Nguyen n = 280 Total N = 1080
Exposure to any messages on LDSS 16.7 10.1 56.4 18.3
Exposure to messages on LDSS by channels
 LDSS inter-personal communication tools used by outreach workers 10.7 11.0 30.2 13.1
 Leaflet/poster 7.6 7.1 24.0 9.2
 Social marketing events 3.6 1.6 11.0 3.1