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Table 2 Probit model examining the probability that a participant in one of the three trial groups tried a product (N = 196)

From: The impact of free trial acceptance on demand for alternative nicotine products: evidence from experimental auctions

Characteristics

Coefficient (standard error in parentheses)

Product offered to participant in trial

Intercept

−0.70

(0.57)

Nicorette

0.51b

(0.25)

Ariva

0.72b

(0.25)

Age

0.00

(0.01)

Income

0.11

(0.09)

Education

0.03

(0.10)

Female

−0.19

(0.23)

Race/Ethnicity

Black vs. White

−0.09

(0.29)

Other vs. white

−0.80a

(0.39)

State

South Carolina (vs. New York)

−0.40

(0.27)

Pennsylvania (vs. New York)

−0.21

(0.28)

Ever used smokeless tobacco

0.80b

(0.24)

Worried about their quality of life because of smoking

0.10

(0.22)

Estimate of the cost of smokeless tobacco products

−0.00

(0.01)

  1. aStatistically significant at the 0.05 level
  2. bStatistically significant at the 0.01 level