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Table 3 Reasons for HTP use amongst HTP users (multiple responses)

From: Results from a 2018 cross-sectional survey in Tokyo, Osaka and Sendai to assess tobacco and nicotine product usage after the introduction of heated tobacco products (HTPs) in Japan

ReasonsTotal–n (%)Male–n (%)Female–n (%)
Total253.6 (100.0%)184.8 (100.0%)68.8 (100.0%)
They might be less harmful to people around me than conventional cigarettes168.5 (66.4%)121.8 (65.9%)46.7 (67.9%)
They might be less harmful to me than conventional cigarettes154.7 (61.0%)116.3 (62.9%)38.4 (55.8%)
They produce no ash137.1 (54.1%)98.8 (53.4%)38.4 (55.8%)
HTPs do not smell bad93.5 (36.9%)67.6 (36.6%)25.9 (37.7%)
HTPs contain no tar81.7 (32.2%)61.4 (33.2%)20.3 (29.5%)
I was curious about HTPs75.0 (29.6%)56.3 (30.5%)18.7 (27.1%)
HTPs do not bother people who do not use tobacco74.6 (29.4%)63.4 (34.3%)11.2 (16.3%)
It helps me to cope with stress and to relax48.8 (19.2%)33.1 (17.9%)15.7 (22.9%)
I have a friend or family member who uses HTPs47.5 (18.7%)27.7 (15.0%)19.8 (28.8%)
I can use them in places where smoking conventional cigarettes is not allowed42.6 (16.8%)29.3 (15.8%)13.3 (19.4%)
Using a HTP feels like smoking a conventional cigarette41.4 (16.3%)28.1 (15.2%)13.3 (19.4%)
HTPs can help me cut back on smoking conventional cigarettes32.1 (12.7%)25.3 (13.7%)6.8 (9.9%)
HTPs can help me quit smoking22.8 (9.0%)13.0 (7.0%)9.9 (14.3%)
HTPs are new and innovative products17.7 (7.0%)13.8 (7.5%)3.9 (5.7%)
They deliver a real tobacco taste16.4 (6.5%)8.6 (4.6%)7.8 (11.4%)
They help me deal with cravings to smoke16.3 (6.4%)14.5 (7.9%)1.7 (2.5%)
Out of habit16.1 (6.4%)11.1 (6.0%)5.1 (7.4%)
Other reason*5.2 (2.0%)2.1 (1.1%)3.1 (4.5%)
  1. Prevalences are weighted to account for the additional participants in the 20–24-year age group *Free text option such as ‘someone gave it to me’ or ‘they are cleaner’