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Table 3 Reasons for HTP use amongst HTP users (multiple responses)

From: Results from a 2018 cross-sectional survey in Tokyo, Osaka and Sendai to assess tobacco and nicotine product usage after the introduction of heated tobacco products (HTPs) in Japan

Reasons

Total–n (%)

Male–n (%)

Female–n (%)

Total

253.6 (100.0%)

184.8 (100.0%)

68.8 (100.0%)

They might be less harmful to people around me than conventional cigarettes

168.5 (66.4%)

121.8 (65.9%)

46.7 (67.9%)

They might be less harmful to me than conventional cigarettes

154.7 (61.0%)

116.3 (62.9%)

38.4 (55.8%)

They produce no ash

137.1 (54.1%)

98.8 (53.4%)

38.4 (55.8%)

HTPs do not smell bad

93.5 (36.9%)

67.6 (36.6%)

25.9 (37.7%)

HTPs contain no tar

81.7 (32.2%)

61.4 (33.2%)

20.3 (29.5%)

I was curious about HTPs

75.0 (29.6%)

56.3 (30.5%)

18.7 (27.1%)

HTPs do not bother people who do not use tobacco

74.6 (29.4%)

63.4 (34.3%)

11.2 (16.3%)

It helps me to cope with stress and to relax

48.8 (19.2%)

33.1 (17.9%)

15.7 (22.9%)

I have a friend or family member who uses HTPs

47.5 (18.7%)

27.7 (15.0%)

19.8 (28.8%)

I can use them in places where smoking conventional cigarettes is not allowed

42.6 (16.8%)

29.3 (15.8%)

13.3 (19.4%)

Using a HTP feels like smoking a conventional cigarette

41.4 (16.3%)

28.1 (15.2%)

13.3 (19.4%)

HTPs can help me cut back on smoking conventional cigarettes

32.1 (12.7%)

25.3 (13.7%)

6.8 (9.9%)

HTPs can help me quit smoking

22.8 (9.0%)

13.0 (7.0%)

9.9 (14.3%)

HTPs are new and innovative products

17.7 (7.0%)

13.8 (7.5%)

3.9 (5.7%)

They deliver a real tobacco taste

16.4 (6.5%)

8.6 (4.6%)

7.8 (11.4%)

They help me deal with cravings to smoke

16.3 (6.4%)

14.5 (7.9%)

1.7 (2.5%)

Out of habit

16.1 (6.4%)

11.1 (6.0%)

5.1 (7.4%)

Other reason*

5.2 (2.0%)

2.1 (1.1%)

3.1 (4.5%)

  1. Prevalences are weighted to account for the additional participants in the 20–24-year age group *Free text option such as ‘someone gave it to me’ or ‘they are cleaner’