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Table 2 Mean (standard deviations) for risk perception before and after exposure to warning labels

From: Health warning labels describing snus as less harmful than smoking: effects on perceptions of risk

 

Snus risk perception

Smoking risk perception

Perceived risk difference*

 

Pre

Post

Pre

Post

Pre

Post

Control

6.38 (2.20)

3.65 (2.79)

9.52 (0.81)

8.44 (2.44)

− 3.14 (2.06)

− 4.79 (3.34)

EU

5.58 (2.18)

5.33 (2.40)

9.26 (1.05)

8.88 (1.92)

− 3.66 (2.24)

− 3.55 (2.34)

Gen. CR

6.22 (2.48)

5.32 (2.38)

9.29 (1.47)

9.22 (1.64)

− 3.07 (2.42)

− 3.90 (2.46)

% CR

5.87 (2.42)

3.86 (2.02)

9.20 (1.25)

9.41 (1.17)

− 3.32 (2.26)

− 5.54 (2.20)

  1. Note. Responses were made on 10-point risk scales from 1, “not at all” to 10 “extremely”.
  2. *Perceived risk difference was calculated by subtracting the smoking rating from the snus rating