Table 1 Alcohol advertisements duration in minutes by play time of the matches
Match name | Pre-match | First half | Half-time | Second half | Post-match | In-play time | Out-of-play time | Total duration |
|---|---|---|---|---|---|---|---|---|
Arsenal/Brighton | 0.00 | 2.00 | 1.00 | 2.20 | 0.30 | 4.20 | 1.30 | 5.50 |
Arsenal/C. Palace | 0.17 | 1.73 | 1.50 | 2.13 | 0.33 | 3.87 | 2.00 | 5.87 |
Burnley/Man City | 0.75 | 9.12 | 1.75 | 10.65 | 0.33 | 19.77 | 2.83 | 22.60 |
C. Palace/Man City | 0.18 | 4.85 | 1.83 | 4.42 | 0.73 | 9.27 | 2.75 | 12.02 |
Cardiff/Liverpool | 0.57 | 1.97 | 2.00 | 2.15 | 0.27 | 4.12 | 2.83 | 6.95 |
Chelsea/Burnley | 0.18 | 2.82 | 1.45 | 3.45 | 0.35 | 6.27 | 1.98 | 8.25 |
Chelsea/Watford | 0.47 | 2.77 | 1.95 | 2.72 | 0.28 | 5.48 | 2.70 | 8.18 |
Everton/Man United | 0.38 | 1.97 | 2.10 | 1.63 | 0.00 | 3.60 | 2.48 | 6.08 |
Leicester/Arsenal | 0.20 | 8.37 | 2.03 | 10.15 | 0.00 | 18.52 | 2.23 | 20.75 |
Liverpool/Chelsea | 0.43 | 3.67 | 2.52 | 5.07 | 0.27 | 8.73 | 3.22 | 11.95 |
Liverpool/Huddersfield | 0.50 | 4.17 | 1.52 | 4.78 | 0.28 | 8.95 | 2.30 | 11.25 |
Man City/Spurs | 0.25 | 2.28 | 1.47 | 2.55 | 0.00 | 4.83 | 1.72 | 6.55 |
Man United/Chelsea | 0.28 | 7.85 | 2.05 | 9.35 | 0.28 | 17.20 | 2.62 | 19.82 |
Man United/Man City | 0.15 | 4.18 | 2.07 | 5.22 | 0.25 | 9.40 | 2.47 | 11.87 |
Man United/West Ham | 1.22 | 3.13 | 1.65 | 4.17 | 1.32 | 7.30 | 4.18 | 11.48 |
Watford/Arsenal | 0.18 | 2.27 | 1.42 | 2.77 | 0.28 | 5.03 | 1.88 | 6.92 |
Wolves/Arsenal | 0.00 | 2.30 | .78 | 2.77 | 1.03 | 5.07 | 1.82 | 6.88 |
Newcastle/Liverpool | 0.28 | 4.22 | 2.07 | 4.15 | 0.00 | 8.37 | 2.35 | 10.72 |
Huddersfield/Man United | 0.00 | 5.07 | 2.07 | 4.78 | 0.23 | 9.85 | 2.30 | 12.15 |
Mean (minutes) | 0.33 | 3.93 | 1.75 | 4.48 | 0.34 | 8.41 | 2.42 | 10.83 |
Total (%) | 6.19 (3.0) | 74.74 (36.3) | 33.23 (16.2) | 85.11 (41.4) | 6.53 (3.2) | 159.83 (77.7) | 45.96 (22.3) | 205.79 |