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Table 1 Alcohol advertisements duration in minutes by play time of the matches

From: The high frequency of alcohol advertising during televised English Premier League football games shown in Ethiopia

Match name Pre-match First half Half-time Second half Post-match In-play time Out-of-play time Total duration
Arsenal/Brighton 0.00 2.00 1.00 2.20 0.30 4.20 1.30 5.50
Arsenal/C. Palace 0.17 1.73 1.50 2.13 0.33 3.87 2.00 5.87
Burnley/Man City 0.75 9.12 1.75 10.65 0.33 19.77 2.83 22.60
C. Palace/Man City 0.18 4.85 1.83 4.42 0.73 9.27 2.75 12.02
Cardiff/Liverpool 0.57 1.97 2.00 2.15 0.27 4.12 2.83 6.95
Chelsea/Burnley 0.18 2.82 1.45 3.45 0.35 6.27 1.98 8.25
Chelsea/Watford 0.47 2.77 1.95 2.72 0.28 5.48 2.70 8.18
Everton/Man United 0.38 1.97 2.10 1.63 0.00 3.60 2.48 6.08
Leicester/Arsenal 0.20 8.37 2.03 10.15 0.00 18.52 2.23 20.75
Liverpool/Chelsea 0.43 3.67 2.52 5.07 0.27 8.73 3.22 11.95
Liverpool/Huddersfield 0.50 4.17 1.52 4.78 0.28 8.95 2.30 11.25
Man City/Spurs 0.25 2.28 1.47 2.55 0.00 4.83 1.72 6.55
Man United/Chelsea 0.28 7.85 2.05 9.35 0.28 17.20 2.62 19.82
Man United/Man City 0.15 4.18 2.07 5.22 0.25 9.40 2.47 11.87
Man United/West Ham 1.22 3.13 1.65 4.17 1.32 7.30 4.18 11.48
Watford/Arsenal 0.18 2.27 1.42 2.77 0.28 5.03 1.88 6.92
Wolves/Arsenal 0.00 2.30 .78 2.77 1.03 5.07 1.82 6.88
Newcastle/Liverpool 0.28 4.22 2.07 4.15 0.00 8.37 2.35 10.72
Huddersfield/Man United 0.00 5.07 2.07 4.78 0.23 9.85 2.30 12.15
Mean (minutes) 0.33 3.93 1.75 4.48 0.34 8.41 2.42 10.83
Total (%) 6.19 (3.0) 74.74 (36.3) 33.23 (16.2) 85.11 (41.4) 6.53 (3.2) 159.83 (77.7) 45.96 (22.3) 205.79