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Table 1 Positive personal appeal of any study product flavor, by smoking behavior

From: Perceptions, intentions, and actual use of a consumer nicotine gum

Smoking behavior

No

Yes

Total

Formerly smoked

143 (57%)

107 (43%)

250 (100%)

Never smoked

186 (74%)

64 (26%)

250 (100%)

Smokes-no intent to quit

94 (38%)

156 (62%)

250 (100%)

Smokes-intends to quit

67 (27%)

183 (73%)

250 (100%)

Total

490 (49%)

510 (51%)

1000 (100%)