Table 2 Logistic regression analysis of positive personal appeal of any study product flavor
From: Perceptions, intentions, and actual use of a consumer nicotine gum
Smoking behavior | OR | 95% CI | p value |
|---|---|---|---|
Formerly smoked | – | – | |
Never smoked | 0.46 | 0.31, 0.67 | < 0.001 |
Smokes-no intent to quit | 2.22 | 1.55, 3.18 | < 0.001 |
Smokes-intends to quit | 3.65 | 2.52, 5.34 | < 0.001 |