Table 5 Tobacco product risk rankings by study product purchasers and online panel: means and standard deviations (a higher value indicates a lower perceived risk)
From: Perceptions, intentions, and actual use of a consumer nicotine gum
Study product purchasers | Online panel | |||
|---|---|---|---|---|
Mean | Standard deviation | Mean | Standard deviation | |
Cigarettes | 1.3 | 1.0 | 1.5 | 1.0 |
Chewing tobacco, snus, snuff or dip | 2.3 | 0.9 | 2.2 | 1.0 |
E-cigarettes/vaping | 3.0 | 1.1 | 3.3 | 1.6 |
Nicorette gum | 4.5 | 0.8 | 4.3 | 1.1 |
Nicotine patch | 4.9 | 1.0 | 4.7 | 1.1 |
Consumer nicotine gum (study product) | 5.3 | 0.9 | 5.1 | 1.0 |
Using no tobacco products | 6.7 | 1.1 | 6.9 | 0.4 |